StartNovelChapter 432 The Battle of Endorsements
After all, the Lloyd family had cto Saeville relatively recently and initially focused on the real estate
industry, directly competing with Nathaniel.
The current situation was somewhat awkward. Nathaniel had tightly controlled the real estate market, and
during a competition meeting for the East Saeville development project, he had outshined Alexander.
Realizing his shortcomings compared to Nathaniel in many areas, Alexander decided to pivot to the jewelry
industry, where Vault Corp was a strong competitor.
This was perhaps the only sector in Saeville where the Technologent Group could not rival them.
Nathaniel, unfamiliar with the jewelry industry and uninterested in investing, had not posed much of a threat to
Vault Corp, though their entry into Saeville had been somewhat delayed.
As a result, many high-profile endorsements had already been secured by other companies.
Frey and Sawyer watched from the sofa as other companies, especially the Hill family's Aurell Jewelry, attracted
A-list celebrities, with celebrities surrounded by wealthy women queuing to take photos and place orders.
Frey's frustration grew, and she muttered under her breath, "They treat people based on their wealth!"
Sawyer couldn't help but chuckle at Frey's uncharacteristic outburst. "Don't be upset. We really can't match the
Hill family's promotional power."
Follow on NovᴇlEnglish.nᴇt"Is it true that these wealthy women only care about appearances and not the jewelry designs?" Frey's
frustration was evident.
Despite the fact that Aurell Jewelry's designs seemed outdated, like revised works from previous years, and
Andala Corp and Vault Corp's offerings were superior in terms of material and design, they struggled to sell at
the dinner.
This would affect their signing opportunities and brand reputation.
Mandy, wearing a white evening dress and holding a tall wine glass, sat next to Frey.
"We can't attract them. We can't attract wealthy people at all."
"Look at Daphne!"
Mandy pointed to Daphne, who was surrounded by male stars and wealthy people, her face gleaming with
smiles.
Daphne, head of Aurell Jewelry under the Hill Group, had used this strategy to
pull in top male stars and secure numerous contracts.
Mandy's frustration was palpable.
"Our biggest mistake was not securing a top male star for endorsement early on. The Hil
family beat us to it, and now we're
left scrambling.”
en
"Typically, endorsements last for three years. By the twe sign another contract, it will be too late."
Frey sighed and said, "We've done our best. We'll go back and look into signing spopular younger stars in
the industry."
"It's not all about tonight. | believe someone will appreciate our designs and emerald materials."
Mandy, sensing Frey's attempt to
comfort her, glanced at Sawyer
leaning on the sofa. "Well, let's
see
how many orders we can secure this
time."
"I'll start beauty pageants after returning to Saeville. Then, I'll pick the ones that
look like Mr. Sawyer!"
Suddenly, Mandy fell silent and stared at Sawyer, who had caught Frey's attention as well.
Sawyer certainly had the
qualifications of a top male star as
his physique rivaled international
models, his looks were highly
attractive to women, and his
presence was compelling.
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